MONROE, Ind.—Zurcher Tire Group launched its "Best One Tire & Service" marketing program the week of June 12 with television, radio and print advertising in five key midwestern markets. Best One Tire is the common identity under which the 170-plus retail stores of the Zurcher Group now will operate. Each of the 80-plus Zurcher Group partner dealerships will retain its own name, but will add Best One signage to take advantage of group identity, said John Miller, director of retail development.
The group's 80-plus commercial locations have adopted the Best One Fleet Service tag.
Best One's TV spots debuted on network and local news programs in Evansville, Fort Wayne, Indianapolis and South Bend, Ind., and Lexington, Ky.