High Ridge, Mo.—For the third season in a row, Dobbs Tire and Auto Centers Inc. is offering a discount to St. Louis Cardinals baseball fans. Customers who present a ticket stub from a Cardinals home game receive an $18 discount on the purchase of $100 or more in tires or service at any Dobbs location.
The $18 figure is based on the average ticket price for a Cardinals game, said Darrell Schelp, Dobbs' sales and marketing manager. "We like it (the discount program) because it puts our name in front of a lot of people."
Dobbs promotes the program in ads on scorecards sold at Cardinals games and has general advertising on signage in the stadium. The dealership has been a long-time supporter of the team.
"The Cards are a big thing here," Mr. Schelp said.
Dobbs tracks the number of ticket stubs turned in at each location weekly, he said, and the discount program "is pretty well received," though he wouldn't provide specific numbers of redemptions.