CHARLOTTE, N.C. (April 21, 2000)—Continental General Tire Inc. has concluded a deal with Sears, Roebuck and Co. under which some 1,150 Sears-owned outlets will begin selling new lines of Continental- and General-brand tires this spring, including the first made exclusively for the giant retailer.
By April 30, CGT will begin supplying more than 800 Sears Automotive Centers nationwide with two General lines: the Ameri.SE and the Ameri.TE. Both of these lines are exclusive to Sears, a CGT spokesman said.
The Ameri.SE is a broadline, all-season radial, while the Ameri. TE is an S- and T-rated, all-season touring tire, the spokesman said.
By May 31, Sears´ 307 National Tire & Battery (NTB) outlets will begin carrying the following lines: the Continental Contact, a new broadline all-season radial being supplied exclusively to NTB; the Continental TouringContact AS, a T-rated, all-season touring tire that is an original equipment fitment on the Ford Taurus/Mercury Sable; and the General Grabber ST, an all-season light truck radial—an OE fitment on the Mercedes-Benz AAV and Nissan Frontier sport-utility vehicles.
CGT officials declined to discuss the company´s expectations or goals for sales through Sears and NTB, but Ed Marohn, the company´s account manager for Sears, said: "We will grow the business as best we can."
CGT´s independent dealers should not be affected by the deal with Sears/NTB, Mr. Marohn said. If anything, he added, they should benefit from the increased brand awareness the deal should create for both Continental and General as Sears begins to advertise the new lines this spring.