Retail dealership ranking We were puzzled that American Car Care Centers Inc. was conspicuously absent from the listing of top dealerships—ranked by total retail outlets on page 22 of your Feb. 28 "Market Data Book." We currently have 962 retail locations nationwide, which clearly would position us among the top companies.
At first glance, one might think the rankings were based solely on company-owned locations. However, a more thorough review revealed several organizations whose outlets clearly are not company-owned—in fact, the footnotes they carried indicated separate operations. Consequently, we are at a loss to explain our absence from your listing.
Please advise us why our company was omitted.
Director of Marketing
American Car Care Centers Inc.
Editor's note: TB ranked dealerships according to their primary common identity, including franchised, affiliated or associated locations. While all ACCC locations fly the ACCC flag, their primary identity is that of each individual company. We will consider Mr. Crawford's comments in compiling future rankings.
We read the article in the March 13 issue, headlined "Canadian group tries non-traditional training," with much interest as it described an innovative training program for employees via satellite-transmitted television.
Please advise how to contact Canadian Auto Repair Service, the organization that provides such training, so we can learn more.
Carol A. Robinson
Executive Assistant, Stores
Vernon, British Columbia
Editor's note: Write or call Christy Conte, CARS Knowledge Network, 9120 Leslie St., Unit 6, Richmond Hill, Ontario L4B3J9; telephone (905) 709-4228.
ITRA's World Expo
It's time once again to decide whether to attend the World International Tire and Rubber Association Expo in Nashville, April 30-May 3.
I'll be there. This will make my 20th or 21st show. I accompanied my father to my first one at age 14. From then on, I've never returned home without knowing I'd be back the following year.
A trade show is one the best ways to verify what I've read regarding the changes taking place in our industry. Each year, the number of retread shops seems to decline while more and more retread units are produced by larger and larger companies. I'm not saying this is good or bad—only that it's something we must face in order to remain in business.
Industry change is an excellent reason to attend such an event. Ideas that years ago seemed "off-the-wall" often appear reasonable today. Take, for example, the scrap tire portion of the ITRA show, now in its 10th year.
Why do most of us still look on scrap tires as waste when some people make money with them? Isn't it time we, as tire dealers and retreaders, did some serious thinking about the possibilities they represent?
Direct personal contact is one of the most important reasons for attending such a show. I can't begin to list all the times it has helped me in making purchasing decisions and in the daily operations of our business.
Trade shows allow you to compare products and services directly on your own as opposed to having salesmen visit your location individually.
Show attendance also offers an opportunity to make contacts outside our trading areas and acquire ideas that otherwise might never occur to us.
I always return to work with renewed enthusiasm and anxious to try out the new ideas I've picked up. Maybe for me the show is more like a retreat. Even religious leaders need a retreat once a year. I hope to see you in Nashville!
Sehman Tire Service
Editor's note: Mr. Sehman is president of the Tire Retread Information Bureau and a member of the ITRA's board of directors.