LOUISVILLE, Ky. (April 7, 2000)—The 2000 World International Tire and Rubber Association Expo will feature former NFL quarterback Archie Manning as keynote speaker, a slate of 24 workshops and a current roster of 175 exhibitors covering 60,000 square feet of space.
The ITRA Expo will be held April 30-May 3 at the Opryland Hotel in Nashville, Tenn.
Myers Tire Supply will sponsor the keynote address on Tuesday, May 2, in which Mr. Manning will discuss the tools necessary for succeeding in business.
The ITRA Expo will begin Sunday, April 30, with the ITRA Educational Foundation Golf Tournament at the General´s Retreat Course at the Hermitage.
That evening, tire and rubber recyclers will hold a welcoming reception that will be followed by the ITRA Awards Banquet.
Harvey Brodsky, executive director of the Tire Retread Information Bureau, and the late W.W. "Bill" Marsh, former executive secretary of the National Tire Dealers & Retreaders Association (now the Tire Association of North America) will be inducted into the International Tire & Rubber Industry Hall of Fame at that event.
The exhibit hall will open Monday, May 1, with hours of 10 a.m. to 5 p.m. that day and the next, and 9:30 a.m. to 3 p.m. on May 3.
Also Monday evening, ITRA will sponsor a welcoming reception "A Nashville Homecoming." The group´s membership meeting will be held as part of a breakfast with ITRA President Randy Drake at 7 a.m. Wednesday morning.
Workshops have been scheduled all three days of the Expo as follows:
Monday, May 1
*Regulators and recyclers: closing the communication gap;
*Realizing the potential for fine grind (recycled rubber) in new tires;
*Rubberized asphalt: reflecting on past, present and future strategies;
*Navigating the course to a sustainable tire recycling business;
*Tire failure analysis (translated into Spanish and Portuguese);
*Tire retreading in the new millennium (presented in Spanish; translated into English and Portuguese);
*Tracking and scheduling retread process flow;
*Expectations of value: using recycled rubber in automotive parts.
Tuesday, May 2:
*Maintaining air compressors and pneumatic tools;
*International viewpoints on tire recycling (translated into Spanish and Portuguese);
*Legal issues affecting petroleum marketing;
*Back to the future in civil engineering: value-building this significant market (for tire chips);
*How to find and keep good employees;
*Tire and rubber recycler networking forum: sharing ideas—yours and mine;
*Open forum (presented in Spanish and Portuguese; translated into English, Spanish and Portuguese);
*Wheel and fastener failure analysis;
*Tools for winning new customers (presented in Portuguese; translated into English and Spanish);
*How to market automotive repair.
Wednesday, May 3:
*Mock trial (product liability case);
*Crushing price objections: how to persist when buyers resist;
*Tire and rubber recyclers town meeting: a decade of dedication; a future of growth;
*Everything you wanted to know about tires and wheels;
*Casing inspection techniques to reduce premature tire failures;
*Value-added customer service.
For registration information, contact ITRA: (800) 426-8835 or (502) 968-8900; e-mail: [email protected] &Copy;