RAPALLO, Italy (April 3, 2000)—Marangoni S.p.A. will begin selling passenger tires in North America during the coming year, and will begin recruiting distributors in California and New England in coming months to help it launch the brand.
The Italian tire and equipment maker expects to sell between 150,000 and 200,000 passenger tires in the U.S. in 2001, according to Andrea Vassura, head of Marangoni´s tire division.
The company expects to recruit five distributors this year to cover the targeted West Coast and New England marketplaces, Mr. Vassura said.
Ideal candidate dealerships operate between 20 and 50 stores in areas where customers use either high-performance tires or winter tires, and who want to offer a high-performance, prestigious European brand, he said. &Copy;: