BRANDON, Fla.—Goodyear has granted exclusive marketing rights for Remington-brand tires, effective April 1, to a new dealership co-operative called Sure Tire Co.—which also will distribute Summit-brand tires that were previously marketed by Summit Tire & Battery Inc. Goodyear first announced the joint venture in November at the Tire Association of North America's Tire Expo in Las Vegas. Bill Sharp, president of North American Tire for Goodyear, signed the agreement on March 22.
John O'Rourke, former executive director of Summit Tire, will be Sure's new executive director and will be based in Brandon.
"It's not a matter of Summit absorbing or taking over Remington or vice versa," Mr. O'Rourke said. "This gives both brands the opportunity to grow within our own company."
Integration of two groups of private brand dealerships was made possible, he said, by last year's alliance between Goodyear and Sumitomo Rubber Industries Ltd.
Annual sales for the two brands will be about $300 million, Mr. O'Rourke said.
There are about 33 Remington distributors and 12 Summit Tire distributors and four or 5 distributors that carry both brands, he said. Mr. O'Rourke said he expects Sure to have about 40 members which will provide coast to coast coverage for the two brands except for four or five states where there isn't a direct dealer for either brand.
Member dealerships are shareholders in Sure and have an executive committee to make policy decisions, said Mr. O'Rourke.
Stephen Gray, an executive committee member and owner of Gray's Wholesale Tire Distributors in Ft. Worth, Texas, called Sure "a pretty viable group from a manufacturer's stand point." Gray's markets both the Summit and Remington brands, he said, often to different dealers in the same town.
Mr. O'Rourke said Sure's executive committee will need to write by-laws for the new group and deal with a number of other details. Eventually, Sure's executive committee will be elected by members and also will have retail and product committees.