GENEVA, Switzerland (Mar. 6, 2000) — Pirelli S.p.A. has unveiled a new tire line designed for sale only on the Internet, and initially only in Europe.
Pirelli has created a special interactive Web site — www.P2500euro.com—where motorists can view the new tire, check sizes, prices and performance data, and book an appointment with their nearest dealer. Motorists who place orders will be issued a coupon that they will take to the dealer to claim the tires.
``The P2500 Euro is specially conceived to be commercialized on the Net, the only place where information on the product, its performance, pictures and videos will be available,´´ Pirelli said during the 70th annual Geneva Auto Salon.