PARADISE ISLAND, Bahamas—Consumers soon will be able to order custom colors and configurations of the BFGoodrich Scorcher T/A tires direct from the manufacturer via the Internet, attendees at the Michelin Americas Small Tires customer meeting here learned Jan. 10. Scorcher tires feature full-depth, permanently colored treads.
Custom Scorchers, produced at MAST's highly automated "C3M" modular manufacturing plant in Greenville, S.C., will sell for $50 to $80 apiece more than present red, blue and yellow stock versions.
Delivery is guaranteed within six to eight weeks. Local tire dealers will be compensated for installing the tires, Michelin said.