WASHINGTON—The Scrap Tire Management Council's recent structural changes are bringing the group more in line with its parent association, according to one of the council's founders. ``This reorganization is really a transition back into a more traditional RMA committee style, with a higher degree of direct involvement from people working day-to-day in the industry,'' said John Serumgard, executive vice president of both the Rubber Manufacturers Association (RMA) and the STMC.
Mr. Serumgard, a longtime vice president at the RMA, was named chairman of the council when it was formed in 1990.
In the restructuring announced after an STMC Steering Committee meeting in August, Mr. Serumgard relinquished the chairmanship in favor of Timothy A. Bent, manager of remediation services at Bridgestone/Firestone Inc.
The council now will be run by an executive leadership team consisting of Mr. Bent, Mr. Serumgard, Executive Director Michael Blumenthal and newly named Vice Chairman Clarence ``Red'' Hermann, director of government affairs for Michelin North America Inc.
It's ``still in flux'' how each member of the leadership team will divide duties, Mr. Serumgard said. However, the formation of the team is consistent with the revised strategy the council announced earlier this year.
``It's an opportunity to get more of our members directly involved on a fairly consistent basis,'' he said.
A key feature of the reorganization is the creation of four new subcommittees, each addressing a principal concern identified by STMC members: stockpile remediation, legislative and regulatory affairs, market development and communications.
All of these are designed to make the STMC a more proactive organization, Mr. Serumgard said.
``The four subcommittees track these four strategic objectives,'' he said. ``That's really what the intent is. They're for people who express a particular interest in any of these issues.
"That's not to say, of course, that people won't be involved in more than one subcommittee.''
Since the STMC's formation nine years ago, the recycling rate for scrap tires in the U.S. has increased from 11 to 67 percent, and U.S. tire stockpiles have been reduced from about 3 billion to 800 million, according to the council's figures.