LAKE FOREST, Ill.—Tenneco Automotive Inc. recently joined the growing ranks of manufacturers that have tethered themselves to NASCAR licensing agreements. The company's pact with the National Association for Stock Car Auto Racing (NASCAR) means four primary Tenneco automotive aftermarket brands—Monroe Sensa-Trac shocks and struts, Walker Quiet flow mufflers, DynoMax performance exhaust products, and Rancho performance shocks and struts—will now display the inscription, ``Officially Licensed'' by NASCAR.
The agreement began in late September and runs through 2002.
Steve Boguski, NASCAR's director of automotive aftermarket, called Tenneco's Monroe ride control and Walker exhaust products premier brands ``that NASCAR fans know and respect.''
Tenneco Automotive President and CEO Mark Frissora said the company believes ``that racing is a powerful means of advancing automotive technology, and we use that technology to develop products to enhance vehicle safety and performance. This association with NASCAR is further proof of our commitment to provide advanced products to vehicle users.''
NASCAR's ``Officially Licensed'' automotive aftermarket program, developed in 1996, now includes 19 licensees incorporating 32 categories of aftermarket products.