(The following are excerpts from TB's Web site: www.tirebusiness.com) Do auto makers' tire programs pose a serious threat to dealers?
Yes, the car dealer now becomes a competitor rather than a customer. I see the program as another slap in the face by our suppliers.
Burlington Tire Service
No. ...With all the competition in this market you have to be very knowledgeable about your products. I don't think car dealerships have the trained personnel needed.
Quality Tire Center Inc.
My experience is that (Ford's) own local dealers in Nashville don't consider themselves in the tire business and would rather not wreck a relationship with us or other local tire distributors.
Director of Retail
Tire Distribution Systems (TDS)
...(Auto dealers) don't even know what tires to ask for when ordering, let alone sell to customers. This will cause a lot of people to be driving on tires not suited to their vehicles.
Tire Center Manager
Tire Centers Inc.
Beware independent tire dealers!
In Canada, we've had the problem of Ford getting into the tire business for a couple of years now.
This is serious and should be watched carefully.
Ontario Tire Dealers Association