ATLANTA—Kauffman Tire Inc., well known for its fast expansion in its home base of Atlanta, is heading west. The company opened a trial retail outlet in Dallas last June, President John H. Kauffman said.
``We (already) have a warehouse in Dallas, and it's pretty successful,'' Mr. Kauffman said. ``We did some demographics and thought they looked good for that area. So we're doing this one (retail) store more or less as a test.
``For economies of scale, of course you have to have a group of stores,'' he added. ``But we're not that far along with this project. We have no concrete plans for going forward in Dallas—we're just trying to see if this one store will fly.''
As of early October, Kauffman Tire boasted 32 retail outlets—28 in the Atlanta area and three in Tampa—as well as nine wholesaling warehouses, a commercial truck tire center in Atlanta and a Bandag retreading shop in Ohio.
The chain is set to grow again before year-end. Kauffman Tire plans to open two more stores in Tampa by the beginning of November, Mr. Kauffman said.
It also has solid plans to open six further metropolitan Atlanta outlets in 2000, with hopes for four more, to give the company a total of 38 retail stores in the Atlanta area and 44 altogether.
Kauffman Tire, which does not reveal its sales figures, does about two-thirds of its business in wholesaling and the rest in retail. The tire lines it carries include Goodyear, Toyo, Mastercraft and Fulda.