LOS ANGELES—The BFGoodrich Tires unit of Michelin North America Inc. officially debuted its Scorcher T/A—a high-performance radial that sports two circumferential color stripes in the tread area—June 13 in Los Angeles. Calling it the world's first color, high-performance tire, the company said it is targeting the Scorcher T/A primarily at the import and sport-truck aftermarkets.
``It is the ultimate finishing touch for anyone who wants to bring a truly unique look to their performance car or light truck,'' Rick Shafer, marketing manager, BFG passenger performance tires, said in a press release.
The H- and V-rated radial is available in three colors: red, yellow and blue—or as BFG calls them, Raging Red, Screaming Yellow and Blazing Blue. The color ribs permeate the entire tread depth, so they continue to show as the tire wears. They also leave a color patch in burnouts, the company said.
The Scorcher T/A features an asymmetric tread design, with solid, stable shoulder elements on the outside and a water-dispensing directional pattern on the inside.
The silica-reinforced tread compound enhances wet and dry traction, and provides optimum grip in both the autocross environment and in everyday driving, BFG said. The tire's UTQG rating is 300 AA.
The Scorcher T/A will be available in nine sizes: seven 17-inch sizes, from 205/40R17 84V to 255/ 55R17 104H, as well as 205/40R16 83V and 215/35R18 84V.
The yellow version is due in dealer showrooms Aug. 1, a Michelin spokeswoman said. The blue and red versions will be available by Jan. 1.
Last year, while still in the testing phase, the Scorcher T/A won Popular Mechanics magazine's ``Editor's Choice'' award for new product design and innovation.
Michelin previously experimented with color tires in 1997, when it introduced the Coraldo line in Europe. Available in limited numbers in two T-rated, 70-series sizes for 13-inch rims, the tires featured a yellow, red or green center tread rib and matching color sidewall.