NORCROSS, Ga.—The field of competitors in the precure tread market has a new entry—Goodway Rubber USA Inc.—a company that intends to control 5 percent of the North American market within the next five years. ``I believe we will get our market share; we are getting good indications from our customers,'' said Izzat Fayez, Goodway USA president. He said the company's immediate goal is to acquire 1 percent market share in about three years.
Goodway USA opened its U.S. office last October and began shipments of precure tread, cushion gum and other supplies in March from its 15,000-sq.-ft. warehouse in Norcross, Ga., which is about 20 miles northeast of Atlanta.
Goodway USA is a subsidiary of Goodway Industries SDN BHD, an equal participation joint venture company formed in 1994 by Heveama, a Malaysian company, and Gummiwerk Kraiburg GmbH and Co. of Germany.
Kraiburg was founded in 1947 and sells and distributes more than 2,000 rubber compound products in about 50 countries. Kraiburg said it is ``the largest manufacturer of specialised rubber compounds in Europe.''
Goodway Malaysia does business in about 30 countries including Asia, Australia, Africa and parts of Latin America.
Mr. Fayez said Goodway's ``Supercool'' treads are 10 to 15 percent lighter and run about 40 percent cooler than comparable products. This tread is manufactured in Malaysia and Mr. Fayez said it contains more natural rubber than tread made by the competition, which makes it weigh less and run cooler.
He said the company now has six salesmen covering the U.S. and Canada and his expectations for attaining 1 percent market share are hopeful. ``Whatever I can get more than 1 percent would be great,'' Mr. Fayez said.