'Good for Michelin' Regarding your Feb. 15 article, ``Michelin moves to control pricing,'' I say good for Michelin.
We do need help with the BFG All-Terrain T/A. It has been a no-profit line for years. Maybe this will change.
Tucker Tire Co. Inc.
Check local adv. regs first
Concerning Bob Janet's Jan. 18 article, ``Get more bang from your ad dollars,'' readers would do well to check their local laws and regulations before trying some of his advertising suggestions.
In my town, for example, I cannot legally follow Mr. Janet's ideas for putting up a community bulletin board and small roadside signs or placing ad circulars on the windshields of cars.
Nevertheless, I did get some good ideas from the article. Keep up the good work.
Richard E. Fritz Sr.
Fritz's Tire & Disposal Inc.
Phone column on target
I have just recently read Dan Marinucci's March 29 column, ``Curbing telephone-itis improves sales.'' I am glad Tire Business published something like this.
I have been in the tire business for four years and have recently gone through an ownership change. The previous owner had exactly the opposite idea about how to handle the phone.
Recently, the new owner has come around to the same conclusion as the column's author (that customers should not have to wait while counter people answer the phones) and I have seen a dramatic change in the way the customers behave.
I can't count the number of times customers exploded at being forced to wait in order to pay their bill or get their car written up to be worked on.
Michael Van Cleave
Randy's Tire and Automotive Inc.
Big Brother is with us
Let's see...one oil company, one tire company, one government, cars that can be tracked by satellite and commanded by outside sources, cameras on street corners, personal information stored on data banks.
Hmmm, where do I remember this from?
Whitehall Tire Service Inc.
Still more about free air
In regard to all the recent dealer comments on the pros and cons of providing free air to the general public, we give free air to anyone who stops by. It's a great opportunity for new business.
Yes, there are some people we fondly call ``something-for-nothings.'' But we know all of them and spare our time accordingly.
Thanks for a great newspaper. I read every issue cover to cover—letters first.
John's Tire & Auto
Seeks unusual, older tire
I am looking for a National XT Commando tire with the old Uniroyal AT tread design. It looks like the Big O Big Foot AT that was produced by Uniroyal in the late 1980s.
Steve's Tire & Automotive
Editor's note: We contacted Wallace W. Wade Specialty Tires in Dallas, which offered to find the tire.