How will the Cooper-Pirelli alliance impact current Pirelli dealers? Pirelli and Cooper executives answered some commonly asked questions: How soon can Pirelli dealers expect to have access to Cooper brands?: Perhaps as early as the third quarter, depending on the region of the country.
Short term: All Pirelli programs will remain the same during the transition period.
Pricing: There will be no change in 1999 for current or new dealers. Volume bonus programs will remain independent.
Will Cooper sell to the ``dealer next door''?: The main focus will be the dealer channel. Cooper-Pirelli will evaluate the current situation in each market and any impact on existing customers. The primary goal: Grow the Pirelli brand in the most profitable way for everyone.
Must dealers carry any additional brands?: No. Dealers will decide to add brands based on their own profitability and how the brands fit into their portfolio.
Channel policy: Cooper and Pirelli will establish a unique, customized multi-brand approach for each channel.
Account management: Cooper will assume management of Pirelli dealer accounts as quickly as possible, but without disrupting any business activities. The companies want a smooth, seamless transition.
Invoicing: For the time being, Pirelli will handle invoicing, customer service, order entry and credit. Cooper will assume full responsibility by the third quarter's end.
Warehousing and distribution: By the end of the third quarter, Pirelli products will be available in the appropriate Cooper and Pirelli warehouses, all of which will be managed by Cooper.
Credit: It should be business as usual with dealers experiencing no material difference in their credit line. When fully integrated, Cooper's credit managers will assist dealers with credit management to help keep their businesses financially healthy.