TORONTO—The Tire Dealers Association of Canada wants to put more money into tire dealers' pockets. The group is planning what it expects will be the largest tire industry gathering in Canada in 2000, set to a theme of how to obtain financial success in the 21st century.
The convention and trade show, to be held Jan. 26-29, 2000, at the Toronto Convention Centre, already has sold 244 booths, with about 20 remaining, said John Goodwin, executive director of the Ontario Tire Dealers Association. More than 2,000 dealers and suppliers are expected to attend, he said.
``We felt the timing was right to put something on that would exemplify the fact it's a new millennium,'' Mr. Goodwin said.
The anticipated attendance of 2,000 is more than double the TDAC's 1996 convention, which drew about 800, Mr. Goodwin said. The association also is receiving interest from the U.S., England and Australia.
The TDAC is spending more than $100,000 on entertainment for attendees, with a special theme for each evening, Mr. Goodwin said.
The group spent only one-tenth of that amount for its past conventions, he said.
The show kicks off Wednesday evening, Jan. 26, with the president's reception featuring a cruise theme. Hawaiian dancers will greet arrivals with leis, glasses of punch and sunglasses. Attendees can ``travel'' to different ports of call and food stations and watch fire eaters and magicians.
The convention officially opens Thursday, Jan. 27, with keynote speaker Jeff Conley, author of Becoming a Difference Maker: Staying in Demand With Your Customers.
A noon luncheon will feature David Poisson, executive vice president of the Tire Association of North America, speaking on ``Tire Retailing in the New Millennium.''
Seminars throughout the show will focus on technology and business issues such as ``Relationship Building: Positioning your Business for Success,'' and ``Strategic Marketing: Pulling it all Together.''
International Tire and Rubber Association Executive Director Marvin Bozarth will conduct a seminar Jan. 28 on ``Advantages of Training and Certification for your Commercial Tire Service Technicians.''
The show's final day, Jan. 29, will include a luncheon address by Catherine Swift, president and CEO of the Canadian Federation of Independent Business, as well as optional trips to either Niagara Falls or a live theater matinee.
The evening will feature dinner with symphony-style music and a Broadway-style show by troupe Malton & Hamilton. Guests will be greeted by ushers in top hats and Broadway glitter, Mr. Goodwin said. ``It's a nice way to wrap up the convention. We're trying to make it a special time.''
Registration information is available by calling the TDAC at (519) 641-2548, or on the Internet at www.otda.com. Those who register before June 1 will be entered into a drawing for a Caribbean cruise for two.