Goodyear pledges commitment to dealer network during annual meeting..3 BFS' `Business 2000' info management project to improve customer satisfaction..4
Firestone, Goodyear rev up for another competitive year of racing..5
Hennessy Industries marks jubilee with countrywide `treasure hunt' for oldest equipment..6
Goodyear merges new-tire, retread units for cradle-to-grave fleet service program..9
Surfing the Net:
How tire dealers are using Web sites to plug into sales..11-13
Commercial Tire Business..10
Scrap Tire Update..16
BFS plans biggest Firestone tire launch
FORT STOCKTON, Texas—Bridgestone/Firestone Inc. announced its biggest launch of a new tire since the company was formed in 1990.
The new Firestone FT70c, a premium, all-season tire featuring Bridgestone's patented UNI-T technologies, will be promoted in a major media campaign, including national television and radio, magazines and newspapers.
The campaign will run April through October and focus on the tire's wet-stopping capabilities and UNI-T technologies.