MUSCATINE, Iowa—Bandag Inc. has unified its sales and marketing organizations into a single, ``customer-focused team'' under the leadership of Sam Ferrise, vice president of sales and marketing. Mr. Ferrise joined Bandag in 1981 as a sales development manager and, since, has held increasingly responsible positions in both sales and marketing, Bandag said. He also has prior retail store management and commercial sales experience with Goodyear.
Paul Roots, former general manager of two commercial tire/retread dealerships and a Bandag employee since 1980, has been named vice president of dealer development. Former Bandag director of marketing, John C. McErlane, has become vice president of marketing.
Under the reorganization, Bandag has reduced it's field sales divisions by one. The current managers are: Andy Sisler, west division;
David Hartman, central division; J.J. Seiter, south division; Dennis Caruso, east division; and Bud Wilkins, Canadian division.