ATLANTA-The J.H. Heafner Co. is completing construction of a new $5 million, 270,000-sq.-ft. national mixing warehouse on a 40-acre site near its headquarters in Lincolnton, N.C. The company, which markets Regul brand tires and Pacer custom wheels and supplies tires and automotive products regionally through 31 distribution centers in the Southeast, expects the new structure to be operating before year's end, officials announced at the recent National Tire Dealers & Retreaders Association convention in Atlanta.
At a press conference there, Dan Brown, vice president of sales and marketing, said the new warehouse will result in more efficient service for customers and an expanded national marketing posture for the 61-year-old, family-run company.
Through use of the new national mixing warehouse, he said, the company will be able to offer customers ``one-stop shopping'' for tires, custom wheels and other automotive parts-combining these purchases on ``one truck, one invoice and one contract.''
He added that the improved economies of scale resulting from combining these purchases also should result in lower costs for Heafner customers.
The new structure will allow the company to go truly national with its Regul brand tires and Pacer custom wheels, expediting delivery to customers in areas other than the Southeast, said Artie Shields, vice president of sales for Heafner's Regul Tire & Rubber Co. division.
The new warehouse also will house Sumitomo brand tires, marketed in the U.S. by Treadways Corp. in South San Francisco, Calif. Heafner serves as the distributor for the Japanese-made tires in the eastern U.S.
Meanwhile, at the same press conference, company officials debuted new Windows 95/Windows NT-compatible software for HeafNet Distributor Link, a proprietary computer network joining independent tire dealers to the 31 Heafner distribution centers.
The computer-to-computer network is designed to provide dealers with daily pricing and inventory information, as well as order capability, product information and other business features.
More than 500 dealers already have gone on-line using the HeafNet linkup, the company said.