CHICAGO-Tire Management International Inc., a sales training, consulting and software development company, has released its High Performance Sales Systems program that uses laptop computers to train sales teams in marketing/business plan development and competitive analysis. The company also offers its Tire Tech 2000 software designed to track the performance of a fleet's tires and retreading.
Contact: Tire Management International Inc., Dept. TB, 722 Nordic Court, Batavia, Ill. 60510; (708) 406-0601.
BUFFALO, N.Y.-Dunlop Tire Corp. announced it is running a light truck tire sales incentive program from July 1 through Oct. 25.
The new program, ``Dunlop Light Truck Tire Bonus Bucks Bonanza,'' is based on purchases of Radial Rover P-Metric OWL, Radial Rover HLT BSW, Radial Rover RV OWL, Radial Rover R/T BSW, Radial Rover
A/T BSW, Radial Mud Rover OWL and the Radial Rover A/T OWL.
Once dealers' 1996 total unit purchases exceed 1995 units for the same period, dollar amounts are accrued on incremental purchases of specific tires, Dunlop said. Dealers can use their accrued dollars to purchase apparel, travel certificates or television commercial time using Dunlop's pre-produced national television spots.
ENGLEWOOD, Colo.-Tele-Communications Inc. (TCI) is offering a free book, Effective Cable Television Advertising, that describes low-cost methods of using the medium to communicate a business's message to consumers/viewers.
Contact: TCI, Dept. TB, Terrace Tower II, 5619 DTC Parkway, Englewood, Colo. 80111; (303) 267-4730.
COLORADO SPRINGS, Colo.-BFGoodrich Experimental Comp T/A tires and American Racing Equipment AR-205 RWD wheels helped Rod Millen skyrocket to the top of Colorado's Pikes Peak, July 4th.
Mr. Millen won the ``Unlimited'' category during the 74th Pikes Peak International Hill Climb with a time of 10 minutes, 13.64 seconds.
Mr. Millen drove an all-wheel-drive Toyota Celica GT.