WASHINGTON-The National Tire Dealers & Retreaders Association has added a seminar on ``How to reach the women's market'' to its upcoming convention. Pat Lazzaro, a certified automotive technician, race driver and spokeswoman for Firestone's Car Care Education program, will conduct the session.
The convention, Sept. 4-7, in Atlanta, also will feature an Opening Day Breakfast on the trade show floor, Sept. 5, and a free lunch on the final day, Sept. 7. Both meals will be free for registered dealers, retreaders and their staff.
More than 30 exhibitors are planning ``show specials'' during the trade show that will range from discounts on equipment to drawings for vacation trips.