AKRON-It's a new direction for Goodyear-albeit a related one. In June, the Akron-based tire maker began marketing two private brand spray-on tire care products-Goodyear Tire Care foaming cleaner and Goodyear Tire Shine spray.
Both are available through Goodyear warehouses, jobbers and dealers, according to Rob Martin, marketing manager for the company's transportation replacement products business, which is handling the new products.
More than 1,000 AutoZone stores also will sell the sprays. In fact, AutoZone, a Memphis, Tenn.-based auto parts retailer, provided the impetus for Goodyear's new foray, Mr. Martin said.
``(AutoZone) recommended we get into this,'' he explained. ``They thought a top-quality product with the Goodyear name. . . would sell over the other (brands).''
At the parts retailer's urging, Goodyear began looking for chemical companies that could provide that ``top-quality'' product. Eventually, they found Jacksonville, Fla.-based Petro Chemical Products Inc., a $25 million company that specializes in manufacturing original equipment and private brand automotive products and chemicals.
``We supplied (the product line) to the tire division,'' Mr. Martin said. ``They tested it and gave it their approval.''
Goodyear Tire Care removes dirt and slows dirt buildup, while Goodyear Tire Shine gives a ``satin-gloss'' appearance to tire sidewalls. Users simply spray the products on the tire because their silicone formulas ``eliminate (the need for) rubbing and scrubbing of tire sidewalls,'' the company said.
The introduction of the two tire care products will help Goodyear encourage auto parts dealers to carry a more complete line of the company's auto replacement parts, Mr. Martin said.
Goodyear's transportation replacement products business also markets vehicle belts and hoses, air springs and service-station hoses.
The company plans on maintaining the two private brand tire care products but does not currently have plans of expanding the line, Mr. Martin said.
Marketing for Tire Care and Tire Shine currently is resting on the shoulders of individual retailers, Mr. Martin said. That, however, most likely will change at the beginning of 1997 when the company will introduce individual standing ads.
Goodyear has plans to push the products at the upcoming Automotive Aftermarket Industry Week in Las Vegas, Nov. 5-8.