BUFFALO, N.Y.-The American Sport Truck Association has endorsed Dunlop Tire Corp.'s Sport Rover GTX light truck performance radial. As a result of the endorsement, the tire will be featured at more than 50 ASTA truck shows on banners and posters with the tag line, ``The Dunlop Sport Rover GTX: ASTA's Sport Truck Tire of Choice.'' The endorsement also will appear on ASTA literature.
Goodyear ads receive award
AKRON-Goodyear's marketing campaigns for its Aquatred, Eagle Aquatred and Wrangler Aquatred have netted an AME International Gold Medallion for effective advertising and marketing.
In judging campaigns, AME measures their success at meeting objectives before comparing them with others.
``(Goodyear) worked to help reposition the Goodyear brand as No. 1 in safety and thus built consumer preference and intent-to-buy among all segments of consumers,'' the AME judges said.
Jetzon poster illustrates line
MONTGOMERYVILLE, Pa.-Jetzon Tire & Rubber Co. Inc. has released a 17X22-inch poster of its passenger and light truck tire lines.
It highlights Jetzon's 50-percent, free replacement limited road hazard warranty with the tag line: ``The difference is in the warranty.''
Contact: Jetzon Tire & Rubber Co., Dept. TB, P.O. Box 249, Montgomeryville, Pa., 18936; Phone: (800) 523-6628.
Tapes offer marketing aid
RIVIERA BEACH, Fla.-A new audio tape series from WDMC Publications promises to boost dealership profits through creative marketing.
The six-tape series, ``How to Earn at Least $100,000 per Year Marketing Your Automotive Products and Services,'' is available for $99.95.
Contact: Weaver Direct Marketing Center., Dept. TB, 201 Ave. O, Suite 100, Riviera Beach, Fla., 33404; Phone: (407) 840-0930.