WASHINGTON-The National Tire Dealers & Retreaders Association continues to announce additional speakers for its convention program in Atlanta, Sept. 4-7. Peter Vidmar, the highest scoring U.S. gymnast in Olympic history, will speak at the convention's opening session, Sept. 5.
Mr. Vidmar, the only American male ever to win an Olympic all-around medal in gymnastics-scoring a perfect score of 10 on the pommel horse at the Los Angeles Olympiad in 1984-has established a reputation as a top motivational speaker, the NTDRA said.
He has addressed gatherings sponsored by some of North America's largest and best-known companies, including IBM, Mobil Oil, Xerox, Federal Express, Merrill Lynch, 3M, Coca-Cola and GTE.
The U.S. Olympic hall-of-famer currently works as a television announcer covering events for the CBS, NBC and ESPN networks.
Herb Cohen, author of the book ``You Can Negotiate Anything'' and adviser to two U.S. presidents, will speak at the NTDRA's ``Leadership Session'' on Saturday, Sept. 7.
Internationally renowned as a corporate and government consultant on negotiating strategy, commercial dealings and crisis management, Mr. Cohen was involved in some of the world's headline dramas.
His clients have ranged from business executives and large corporations to government agencies such as the U.S. Departments of State and Justice and the Federal Bureau of Investigation.
While serving as an adviser to Presidents Jimmy Carter and Ronald Reagan, Mr. Cohen was asked to help resolve the Iranian Hostage crisis and credited with helping shape the government's response to the skyjacking of TWA flight 847 and the seizure of the ship Achille Lauro.
Featured in articles in Time, People and Playboy magazines, according to the NTDRA, he hasbeen described as ``America's foremost convention speaker, presenting serious subjects with such humor and dramatic flair they become pure entertainment.''
Others scheduled to speak at the convention include:
J.D. Power and Associates Partner Donald L. Keithley, author of ``The Revolution in Automotive Retailing,'' who will serve as keynote speaker at the opening session on Thursday, Sept. 5.
Mr. Keithley is credited with creating the ``Auto Retailer Roundtable'' and the ``International Automotive Roundtable.'' His address will focus on consumer trends, particularly in the auto industry, and their impact on the independent tire dealer;
NTDRA President Paul Bobzin, a tire dealer in La Canada, Calif., who plans to talk about the re-engineering and refocusing of the NTDRA's structure while hosting ``Breakfast with the President'' on Saturday, Sept. 7.
The NTDRA's 70th president, Mr. Bobzin is the owner of La Canada Tire Centers, with five retail tire and auto service centers in Southern California.
Jeanne Smalling Archer, co-author of the book ``Up Against the Wal-Marts,'' Edwin Richard Rigsbee, author of ``The Art of Partnering,'' and Stephen M. Gower of the Gower Group, will conduct a series of marketing and problem-solving seminars for dealers, running from Wednesday, Sept. 4, through Saturday, Sept. 7; and
Steven C. LeFever, Steven Abercrombie, Patrick H. McGraw, Barbara Carper and Carl Forssen of the Seattle-based consulting firm Business Resource Services, will direct a companion series of
seminars allowing dealers to compare their costs and profit results with those derived from the NTDRA's Dealer Financial Study-the first such survey undertaken by the association in six years.
The financial seminars also will run from Wednesday, Sept. 4, through Saturday, Sept. 7.
Meanwhile, seven regional and state dealer associations have scheduled individual membership meetings during the convention.
The NTDRA, which hopes to swell dealer attendance through such gatherings, is preparing a special seminar type program for use by participating groups.
Also on hand to greet convention goers will be auto racing's Richard Petty, spokesman for the NTDRA's Money Express (credit) Card program, who is scheduled to make an appearance between 9 a.m. and 1 p.m. at the Bank One booth, No. 747, at the trade show.
The popular NASCAR champion, who has 200 career racing wins including seven Winston Cup titles and seven Daytona 500 victories, has been stressing tire safety and the Money Express Card in a series of syndicated newspaper articles appearing across the country, according to Dayton, Ohio-based Bank One, N.A., which administers the program.
At least 26 exhibiting companies have announced ``show specials'' for the convention's trade show, which runs daily from Wednesday, Sept. 4 through Saturday, Sept. 7.
NTDRA convention planners also are making a special effort to boost international attendance at the convention-the association's 76th since its founding in 1921.