NEW HAVEN, Conn.-Pirelli Armstrong Tire Corp. recently topped two categories at the International Automotive Advertising Awards for it's television commercials featuring Carl Lewis. The ``P6000/Carl Lewis'' commercial received gold trophies in the ``auto accessories'' and ``visual effects'' categories.
The ad spot, created by London-based Young & Rubicam, uses the popular Olympic athlete to demonstrate the way tires hold the road through water and corners.
Mr. Lewis is shown sprinting through water, diving off of a bridge and landing on a spike on the Statue of Liberty's crown before he lifts his foot to reveal a tire tread pattern.
The tire maker also received a silver trophy for ``direction,'' a bronze for ``music-original'' and a certificate of excellence for its print campaign in ``photography.''
CUSTOMIZED COVER PROMOTES NAME, LOGO
CLEVELAND-Eppco Enterprises Inc. said its customized fender cover can help
dealerships keep their names and logos in front of their customers while protecting vehicles from scratches during service work.
The vinyl covers are available in red, black or blue. Eppco said it offers custom printing on the covers in as many as four different colors.
Contact: Eppco Enterprises Inc., Dept. TB, 544 S. Green Road, Cleveland, Ohio 44121; Phone: (216) 382-8300. Fax: (216) 382-7756.
TWIN TIRE RUNS RACE WITH DEFLATED TIRE
MALVERN, Pa.-To demonstrate the benefits of its dual-tire technology, Twin Tire International Inc. competed in the Pony Express 100, June 9-15, with one tire deflated.
Twin Tire's 1983 Porsche 928S finished 59th out of 95 competitors in the race, which is conducted over 100 miles of Highway 305 in Nevada.
The Twin Tire system mounts two separate tires on a specially designed alloy wheel.
PIRELLI HOPES TO PUSH SALES SKY HIGH
NEW HAVEN, Conn.-Pirelli Armstrong Tire Corp. has joined with American Airlines to help build ``awareness, traffic and sales'' for its dealers.
The ``Miles Above the Rest'' incentive program is targeted at American's upscale customers and offers 500 or 1,000 frequent flyer miles to customers who purchase two or four Pirelli tires. Participating dealerships will be listed free in Pirelli's advertising in the airline's in-flight American Way Magazine, the company said.
To promote the program, Pirelli has created commercials for the CNN Airport Network, direct-mail brochures for American Airlines' frequent flyers and special ads for American Way Magazine.
Qualified tires include the P4000 SuperTouring, P6000, Scorpion I, II and III, P7000, P7000 Supersport and P Zero. The company began the program, which will continue through the rest of the year, with Sears, Roebuck and Co. in May and its dealer network in June.
CAR-STUFF ORGANIZES AUTO INTERNET SITES
LAGUNA HILLS, Calif.-ASI has created a World Wide Web site that allows users to visit any of 1,000 automotive Internet sites.
Car-Stuff (http://www.car-stuff.com) divides the sites into 11 car categories: manufacturers, museums, racing, sales, parts and accessories, government, associations, clubs, publications, alternate fuel and electric, and enthusiast. The company also said it will create home pages for car-related businesses currently not on the Internet.