NASHVILLE, Tenn.-Bridgestone/Firestone Off Road Tire Co. has promoted two top executives. Manny Cicero has been named vice president of sales and marketing for BFOR. Previously, he was its director of sales, marketing and customer services. He has been with the tire maker since 1984, and at one time was director of its off-road division.
Lloyd Cooper, named director of original equipment and export sales, had been manager of that department. He joined Firestone's development department in 1959.