LOUISVILLE, Ky.-Dean Tire & Rubber Co. is expanding its tire offering with two new tire lines and more than 50 new sizes in existing passenger and light truck lines. During its recent dealer incentive trip, Dean Tire said it plans to debut by July its Diablo HR passenger and its Wildcat touring light truck rib tire lines.
Dean also will roll out new sizes in its touring, performance and touring P-metric passenger lines-including a new TR-rated Stinger-and in its traction, touring and all-season light truck lines.
Dean dealers viewed drawings of the new lines during the March incentive trip to Sintra, Portugal, a reward for high sales volume. The 1997 incentive trip-to Maui, Hawaii-is planned for next February.
The company also announced a new video library containing non-brand-specific sales training tapes that is available to its dealers.