WASHINGTON-The National Tire Dealers & Retreaders Association has launched an extensive survey of the financial and management characteristics of independent dealerships with the goal of providing a ``blueprint for profits'' to attendees of its upcoming convention and trade show. The study, which will examine ``every segment of a dealer's operation in detail,'' will be based on the the results of a survey that has been mailed to all NTDRA members. A second survey, for a companion marketing study, will be released in coming weeks, according to Tony Hylton, NTDRA director of communications services.
The results of both studies will be announced and discussed at a general session of the NTDRA's 76th Annual Convention and Trade Show in Atlanta. Five educational seminars will further examine the results in specific financial areas, the association said.
``This research is designed to help dealers immediately manage more effectively and show them specific ways to increase their company's bottom line,'' NTDRA President Paul Bobzin wrote in a letter accompanying the survey.
Results from the six-page questionnaire are being compiled by Seattle-based Business Resource Services Inc., a consulting firm for independent businesses owned by Steven C. LeFever, whose workshop, ``Seven Steps to Fiscal Fitness,'' was rated among the best at last year's NTDRA convention, Mr. Hylton said.
According to the NTDRA, results of the survey will help dealers compare their profitability, productivity and cash flow to similar dealers across the country, as well as understand what improvements might make their dealerships more profitable.
``It's sure going to give them a guideline to go by-it's going to be a measuring stick,'' Mr. Bobzin said, and encouraged every independent tire dealer to participate.