``I hate to say it but you have to work twice as hard as a man to prove yourself. But once you make that break-through you will be taken seriously and will be an even better asset to your business because you know how hard it was to get there and there's no way you're going to let it get away from you.'' Peggy Garris
City Tire Co. Inc.
``As far as customers go, my favorite was being asked by a male customer over the phone if I was reasonably intelligent!''
``You have to be strong-willed and you can't take things personally.''
STR Tire Co.
"Women need to take the initiative and apply for a job (in the tire business) and be as knowledgeable as they can.''
Vice president, sales
``You know what the hardest thing to accept is that women customers are just as rude as men. Women think that if they don't know about tires, neither do I. Men refuse to acknowledge that a woman knows about a car, which generally is considered a `man thing.' It's discouraging!''
Schlott Tire Inc.
``Men usually don't take us seriously or assume our husbands or brothers or fathers are in charge.''
Sherry Clay Marcoe
Jeff Clay & Sons Tire
``Women customers really enjoy coming into a garage and working with a woman in the field of service.''
Tire Centers Inc.
``The female customer base for the tire business is increasing every day. Most females are more comfortable dealing with a female (salesperson).''
Goodyear Tire & Rubber Co.