``I think we face challenges every day because a lot of men don't really want to deal with women-mostly older men who are set in their ways about women. But there are more women in the industry today than 10 years ago.''
Tire Centers Inc.
Colorado Springs, Colo.
``This (the tire business) has been one of the most challenging and rewarding experiences in my life. It's fun and always a different challenge each day.''
H & H Tire Sales & Service
Commerce City, Colo.
``I tried to learn as much as possible about tires and the tire business as I could. That is the only way to prove yourself to your customer.''
G&W Super Tire
``Those who think they know about tires and service want to deal with a male. Those who really do know, realize a salesperson wouldn't last long in the business unless they know something.''
Boyles Tire & Auto Care
``Yes, this is a male-dominated business but there is a future for women in all aspects of the tire business. A woman must prove herself but at the same time respect her counterpart.''
``I must constantly keep up with new sizes, styles, original equipment fitment and any changes in the industry. . . I attend every seminar, training meeting etc. that is available to me.''
Stanfa Bros. Tire Co.
Blue Island, Ill.
``I speak womanese. When they come in and talk about ``clank, clank, clank'' the guys can only guess (what they mean). But when they tell me, `that little knob over there that I didn't think did anything,' I speak like that. I don't talk CV shafts. I don't talk about her tie rods. I say: `If you don't have this done the car won't go forward.' These are the types of things that we understand. So it's like I can speak the women's language when they come in.''
Bauer Tire Inc.