MADISON, Ind.-Shops that offer ``quick'' oil and lube service should consider promoting tire rotation as an additional revenue producer. That was the advice of Inside Dealer, the newsletter published by Rotary Lift, a Dover Industries company, that offers tips on raising profits ``in the dealer service trade.''
``It's fairly easy to sell customers on the idea that they need the service,'' the newsletter said, ``but they are generally reluctant to make a special trip just for tire rotation. The oil change business provides an opportunity to combine the two services, offering convenience for the customer and added profit for the dealer.''
It said Apple Valley Ford, a new-car dealership in Apple Valley, Minn., averages 65-70 oil changes daily, with 18 to 20 of those including tire rotation. At about $10 per rotation, the firm has added income of $200 per day with ``very little or no additional overhead.''
Late last year Monro Muffler Brake Inc. opened a new headquarters and distribution center in Rochester, N.Y.
Monro operates 249 undercar repair shops offering exhaust, brake, steering and suspension system repairs in 13 states.
Brake Parts Inc. acquired the assets of a friction brake manufacturing plant from HKM in Stanford, Ky.