MIDLOTHIAN, Va.-Preventing theft, retaining employees and boosting morale are among the topics to be examined during the joint convention of the Virginia Tire & Automotive Service Dealers Association and the North Carolina Tire Dealers & Retreaders Association, March 15-17, at the Omni Hotel in Charlottesville, Va. Phil Friedlander, executive vice president of the National Tire Dealers & Retreaders Association, will deliver the keynote address, and consultant Jeff Slutzky will conduct his seminar on ``Streetfighter Marketing,'' which provides ways to ``outsmart'' the competition using a shoe-string budget.
Other seminars will focus on detecting dealership theft, motivating employees, and interviewing and hiring tips.
For more information, contact the VTASDA, 3215 Barnes Spring Terrace, Midlothian, Va. 23112; (800) 488-2732.