WASHINGTON-U.S. tire manufacturers have no trouble with Mexico's proposed requirement to affix safety labels in Spanish to tires bound for Mexico, the Rubber Manufacturers Association has told Mexican government officials. Some clarification of that requirement, however, may be necessary to prevent difficulties in tire production and distribution, according to the RMA.
SECOFI, the Mexican Commerce Department, issued its proposal Oct. 6 as an alternative to its earlier ruling that all tires sold in Mexico must have safety information molded into the sidewall in Spanish. The U.S. tire industry complained this rule would be too expensive to comply with.
The SECOFI proposal would require all tires to bear a sidewall mold of ``the name or denomination or corporate logo or registered trademark of the manufacturer.'' It also gives manufacturers the option of using adhesive labels for safety information in Spanish.
The first requirement might or might not cause problems for private brand tire companies, depending on the rule's interpretation, said Peter J. Pantuso, RMA vice president of public affairs, in a Jan. 2 comment to SECOFI.
To bear the tire maker's name or logo ``would defeat the purpose of private branding,'' he said.
But private brand tires also bear the Transportation Department alphanumeric code identifying the manufacturer, he added.
The second requirement is reasonable, but clarifying language should be added to it to make it plain tire makers can affix the adhesive labels after the tires have entered Mexico, Mr. Pantuso said.
TROY, Mich.-Michelin North America recognized students from the Center for Creative Studies for their innovative tire and auto-motive designs displayed at the AutoWeek/NAIAS Design Forum during the recent North American International Auto Show.
Winners of the contest, which focused on sporty van/utility vehicles, received a combined $14,400 in scholarships from Michelin. Tires were designed using the Michelin brand for luxury vehicles, the BF Goodrich brand for performance vehicles and the Uniroyal brand for family-on-vacation vehicles.
SALEM, Va.-In an effort to increase corporate awareness and thank the community, Yokohama Tire Corp. launched its ``Good Neighbor'' community relations campaign in the Roanoke Valley-home to its Salem tire plant.
Under the first phase of the program, the company erected six billboards featuring Yokohama employees. Future elements will include print and broadcast ads.
ROMULUS, Mich.-Hayes Wheels International Inc. said it has begun shipping its ultra-light fabricated aluminum wheels to Ford Motor Co. for the 1996 F-Series trucks, marking the first ``high-volume'' application of its new technology.
The fabricated aluminum wheels are 45 percent lighter than steel wheels and 20 percent
lighter than cast-aluminum wheels, Hayes said.