NASHVILLE, Tenn.-Bridgestone/Firestone Inc. introduced a 30-day test drive program Nov. 1 for its Firehawk Touring LH, the industry's first H-rated tire to feature a 60,000-mile treadwear warranty. Customers will be able to return their tires up to a month after the purchase date ``if they are not completely satisfied,'' BFS said.
Dealers will be fully refunded for returned tires.
The Firehawk Touring LH, available in six 60-series, two 65-series and two 70-series sizes, is targeted at vehicles including the Acura Legend, Ford Thunderbird, Honda Accord, Buick Riviera and Cadillac DeVille.
McHENRY, Ill.-Raybestos Brakes, a division of Brake Parts Inc., has been named the official brakes of the National Association for Stock Car Auto Racing (NASCAR).
As part of its licensing agreement with NASCAR, Raybestos will introduce Brute Stop, a street-performance disc brake pad, and a new Raybestos/
NASCAR logo to be featured in consumer, racing enthusiast and trade publications, NASCAR programs and periodicals and on television.
The McHenry-based firm also will sponsor a Winston Cup Series and SuperTruck Series by Craftsman race-by-race incentive program and year-end bonus for drivers.
MUSCATINE, Iowa-The 70 tractor trailers used to ship tread rubber from Bandag Inc.'s manufacturing plants to its 575 North American dealers will have new decal logos.
The new decals showcase Bandag's line of Eclipse System retreaded tires, the company said.
The new decals also improve the safety of the trucks by adding additional reflective stripes to the trailers, according to the Muscatine-based firm.
DULUTH, Ga.-Esoteric Sports Tours has released its 1996 sales incentive, contest and promotional programs guide, which offers travel packages to major sporting events.
The trips, which can be used by dealers as consumer promotional packages, include accommoda-tions and tickets to events such as the Rose Bowl, 1996 Summer Olympic Games, NCAA Final Four and Super Bowl.
Contact: Esoteric Sports Tours, 3450 Breckinridge Blvd. Suite 1624, Duluth, Ga. 30136; (800) 321-8008. Fax: (440) 921-8009.
NEW HAVEN, Conn.-Pirelli Armstrong Tire Corp. recently honored BMW Car Club of America (BMWCCA) chapters and Mercedes-Benz Club of America (MBCA) sections for their fund raisers.
BMWCCA Blue Ridge Chapter won $1,500 for helping raise money to pay for a $100,000 bone-marrow transplant for a Charlottesville, N.C., woman;
MBCA Pikes Peak won $1,500 for raising money through a Father's Day car show to support the Silver Key Senior Services organization;
BMWCCA Windy City Chapter won $1,000 for organizing a Make-A-Wish Foundation benefit autocross that put inexperienced motorists together with seasoned drivers;
MBCA Los Angeles Section won $1,000 for collecting toys for children of the Sojourn Mission during a tribute to former race car driver Don Ricardo of Pasadena, Calif.;
BMWCCA Tejas Chapter won $500 for joining forces with John Roberts BMW to support the Travis County Children's Advocacy Center; and
MBCA Greater Washington Section won $500 for raising $2,500 on behalf of the Hospital for Sick Children and Children's Hospital by conducting a raffle.
AKRON-New York-based N.W. Ayer & Partners resigned the creative portion of its advertising account for Pep Boys-Manny, Moe and Jack . . . Uniroyal Tires has chosen Greensboro, N.C.-based Trone Advertising to handle its brand advertising . . . Meldrum & Fewsmith Communications has become Continental General Tire's advertising agency of record to handle marketing communica-tions for all brands.