MEMPHIS, Tenn.-The familiar red, white and blue colors of American Car Care Centers Inc. will be absent from the trade show floor at the National Tire Dealers & Retreaders Association convention in New Orleans, Oct. 12-14. Instead, ACCC's colorful storefront exhibit-among the most popular attractions at recent NTDRA trade shows-is being shipped to Las Vegas to be part of the SEMA/AI show during Automotive Aftermarket Industry Week there, Oct. 24-27.
Dennis DeLeonard, ACCC vice president and general manager, said the fact that only 10 days separate the closing of the NTDRA's New Orleans show and the opening of the SEMA show in Las Vegas forced the dealer group to choose between the two events.
While SEMA was selected, Mr. DeLeonard said he expects ACCC will be exhibiting at the NTDRA's Atlanta convention in 1996.
The group's decision was based partly on the added expense in trying to exhibit at two shows and also because ACCC's 1,000-sq.-ft. booth takes 2.5 days to set up and almost as long to take down.
``We're big supporters of the NTDRA and feel every tire dealer should belong,'' Mr. DeLeonard said. ``But we just felt Las Vegas would be a bigger draw.''
Mr. DeLeonard said Memphis-based ACCC was pleased with the results it derived from exhibiting at last year's SEMA show. By comparison, booth traffic and sales results obtained at last year's NTDRA show in Dallas were, in his words, ``extremely weak.''
Though the booth won't be there, he said ACCC's board of directors and other officials will be at this year's NTDRA convention.
``Anyway, it will be refreshing to walk the trade show floor and not have to worry about the booth,'' Mr. DeLeonard said.