AKRON-What has two arms, two legs, and flies? Television watchers nationwide might be able to answer that riddle right quick-depending on the success of a new retail marketing promotion launched Sept. 24 by Goodyear.
In 15- and 30-second versions of a new TV commercial, a skydiver jumps from a Goodyear blimp, landing on a target in a Goodyear Auto Service Center parking lot. From above, viewers see the words ``25 percent off*'' printed on the parachute.
The marketing effort, which includes radio, newspaper and point-of-purchase advertising, promotes a 25-percent price reduction on selected tire lines at more than 3,900 Goodyear retail outlets coast-to-coast.
Goodyear said the commercial-which will run through Oct. 21-was filmed at two locations in the Akron area, with the jump from the blimp taking place at Wingfoot Lake, the home base for the company's ``Spirit of Akron'' airship. The free-fall and landing were actually executed not from a blimp but from a helicopter hovering above a Goodyear service center at a shopping mall in southwest Akron, because the company said the limited altitude of the blimp wouldn't have provided enough time to film the skydiver's descent.
The daring parachutist chosen for the commercial was Jake Lombard, who has been an aerial stunt double for actors portraying James Bond in three different ``007'' flicks. He was required to make six jumps from 4,000 to 12,000 feet above the Goodyear store.