WASHINGTON-A new catalog center in Tokyo may make it easier for U.S. companies to do business in Japan. Called ``The American Catalogu Housu,'' the center will display up to 500 catalogs at a cost of up to $600 per company, according to the Specialty Equipment Market Association (SEMA),
SEMA also reported that companies looking for new export markets can seek assistance from the U.S. Department of Commerce (DOC). It offers a Customized Marketing Analysis program providing specific marketing facts about a product, including sales potential in the market, comparable products, distribution channels and the ``going price.''
Last year DOC conducted 220 market reports, which range in cost from $600 to $3,500, depending on the size of the market surveyed. SEMA said the service is available in 58 countries and takes about 60 days to complete.
The association said surveys in the greatest demand were for Mexico, Argentina, Brazil, China and India.