HACKENSACK, N.J.-Hankook Tire America Corp. has vaulted to the front of the high-mileage pack with the recent introduction of the Hankook 845 Mileage Plus All-Season Passenger Radial Tire, an ``ultra-premium'' tire with an 85,000-mile limited treadwear warranty. Though not the first 85,000-mile tire in North America-that distinction belongs to the Sumitomo SC890, introduced in late 1992-the Hankook 845 Mileage Plus comes with a customer satisfaction package that makes it a unique value for customers, the company said.
Consumers who purchase a set of four 845 Mileage Plus Tires are automatically enrolled in Hankook's ``Mileage Plus Club'' when they complete and return their tire warranty registration card.
Club benefits include:
Free replacement warranty for the first year or 25 percent of treadwear, whichever comes first;
Free road hazard warranty, prorated for the service life of the tire;
Free 24-hour, nationwide roadside assistance, in the event of a flat tire, provided via Auto Road Service Inc. This benefit applies only to the original purchaser and is valid only for the vehicle on which the tires originally were installed; and
Discounts on Hankook wearables.
In addition, club members will be entered in a raffle for a free holiday for two and will receive Mileage Plus car window decals, which can win them free rewards if spotted by the Hankook Mileage Plus Patrol.
``We're one of the only companies offering such a wide-reaching program of protection and benefits associated with a new product,'' said Wayne Jung, marketing manager for Hankook Tire America.
For dealers, Hankook has prepared special point-of-purchase items, including banners, tire inserts, a color poster and a consumer brochure that outlines the tire's benefits and the Mileage Plus Club. All employ the slogan: ``See how far they run!''
According to Hankook, the 845 Mileage Plus achieves its long tread life with a combination of newly developed tread compounds and an extra-wide footprint with a computer-designed tread pattern that balances the stiffness of the individual tread blocks so they react uniformly under stress.
The tire is available in 21 70-, 75- and 80-series sizes to fit 13- to 15-inch rims.