NORRISTOWN, Pa.-Laramie Tire Distributors Inc. and its Telstar Tyre & Rubber Co. subsidiary will be the exclusive U.S. distributors for a tire line that it expects to begin importing later this year from Indonesia. The new line, which has yet to be named, will be manufactured by P.T. Gadjah Tunggal of Indonesia and is owned by G.T. Tire U.S.A., a division of Gadjah Tunggal's U.S. subsidiary, Seyen Trading Inc., in City of Industry, Calif.
Initially, the brand will be offered in 60-, 65-, 70- and 80-series radial passenger high performance and radial light truck sizes, according to Laramie Vice President Ed Schaffer. Plans, however, call for the line to include bias light and medium truck tires and commercial highway, off-the-road grader/loader, farm and implement models.
The tires will be shipped from Indonesia to a distributor's warehouse without storage at existing Laramie warehouses to improve efficiency, Laramie officials said.
``We are interested in developing long-term partnerships with distributors capable of handling justifiable volume on a direct container basis,'' Laramie President and CEO Wayne Reichman said.
The new line will be marketed separately from existing Laramie and Telstar lines. Mr. Schaffer said it is too early to release details about the company's marketing and advertising plans.
Laramie has conducted a test marketing program that showed ``dealers (are) anxious to participate in this new program.'' Mr. Reichman said.
Gadjah Tunggal began making bicycle tires in 1951 and expanded its lineup to passenger tires in the 1970s, Mr. Schaffer said.
The Indonesian company began producing radials at a new plant in Tangerang in May 1993. Gadjah Tunggal said it expects to export 30 percent of the plant's 25,000-tires-per-day capacity to the United States.