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May 15, 1995 02:00 AM

AGENCY WINS AWARDS FOR TWO DEALERSHIPS

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    FAYETTEVILLE, N.C.-A Fayetteville-based advertising agency received separate awards for work it had done for two family-owned tire dealerships.

    Hodges Associates, an advertising, marketing and public relations firm, received an Addy Award from the Fayetteville Area Advertising Federation for a multi-media campaign created for Perry Brothers Tire Service.

    The ``Perry Principle'' campaign included six newspaper and four radio ads promoting the company's customer-service image. Perry Brothers is a 61-year-old family business that operates 11 retail locations in Sanford, Dunn, Aberdeen, Rockingham, Smithfield, Oxford, Henderson and Wilmington, N.C., and Danville, Va.

    Hodges also received a citation of excellence for a television commercial it produced for Briggs and Sons Tire. Briggs and Sons is a full-service dealership with three locations in Fayetteville and one in Clinton.

    Yellow Pages book helps design ads

    MADISON, Wis.-Frost Yellow Pages Inc. has produced an update to Thomas J. Frost's 30 Minute Guide to Yellow Pages advertisements titled the 90 Minute Guide.

    The guide, retailing for $15.95, offers strategy, copy, layout and

    design ideas for developing and using Yellow Pages ads. Mr. Frost said the booklet was written ``to help build confidence of business owners to make intelligent choices'' in their advertising.

    Contact: Frost Yellow Pages Inc., Dept. TB, 2701 Gregory St., Madison, Wis. 53711. (800) 280-1697.

    Falken Tire creates new Vista poster

    RANCHO CUCAMONGA, Calif.-Falken Tire Corp. has created a new, 24-inchx36-inch Vista Tire poster featuring the VX50, VX65F, VS700, VS611 and VS260 high performance radial passenger tires.

    Falken has also created a Plexiglass countertop point-of-sale display that exhibits the company's brochures.

    Contact: Falken Tire Corp., Dept. TB, 10404 Sixth St., Rancho Cucamonga, Calif. 91730. (800) 723-2553.

    Sears Canada offers road hazard program

    TORONTO-Sears Canada is offering road hazard protection on Roadhandler and other premium tire lines to its customers through Encino, Calif.-based Auto Road Services Inc.

    The company said it will include the service on Goodyear's Weatherhandler lines, as well.

    Rice, Jansen receive Dunlop Tire awards

    BUFFALO, N.Y.-Dunlop Tire Corp. awarded its Dunlop Tire Professional Athlete of the Year Award to San Francisco 49ers' wide receiver Jerry Rice, during a Feb. 23 awards dinner in Buffalo.

    The Amateur Athlete of the Year Award went to Olympic speed skater Dan Jansen, who won a gold medal in the 1,000-meter event last year.

    Receiving Dunlop Distinguished Service Awards were:

    Diann Roffe-Steinrotter, who won a gold medal at Lillehammer in the women's Super G;

    Brooks Robinson, Baltimore Orioles third baseman who was inducted into the baseball hall of fame in 1983; and

    Buck O'Neil, a first baseman who played for the Kansas City Monarchs of the Negro National League for 12 years.

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    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

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