MysteryBuyer survery summary Here's a quick summary of the MysteryBuyers' experiences at six independent tire dealerships in the Deerfield, Ill., area:
Location and appearance of the outlets were rated as ``good'' on a scale ranging from ``very good'' to ``very bad.''
Service advisers were rated ``good'' for their friendliness, attitude, appearance and the time it took them to greet customers-though only half introduced themselves by name.
Information exchange: All but one adviser explained the benefits of their tires, but none asked about the buyers' driving habits.
Waiting areas: The four buyers who waited for work to be done generally approved of the waiting areas, finding them clean and quiet. But only half offered refreshments, and none had a TV.
Timeliness/payment: In all cases the job was completed on schedule, and the bill ``was as expected.'' But most of the buyers said the cashiers did not handle the payment ``courteously.''
Quality of work: The shoppers said all work was completed as requested. Only half of the outlets suggested additional service work, and none left promotional material in the cars.
Overall: The outlets scored well. The buyers found their prices competitive and, with the exception of one dealership, said they would return for additional purchases and would recommend the stores to other shoppers.