SAN ANTONIO-With the supply and production problems of the second half of 1994 ``a thing of the past,'' Dayton Tire officials told dealers during the firm's annual marketing meeting that the company is ``focused on the future.'' In the near future, Dayton dealers can expect a number of new tires targeted at some of the fastest growing replacement passenger markets, company officials announced during the meeting, held in San Antonio, Feb. 9-11.
Available during this year's second quarter:
The Daytona Premium GT Touring and Road King Premium GT Touring tires, both available in six S-rated sizes with UTQG ratings of 540 AB and 80,000-mile treadwear warranties and full replacement warranties for up to 100-percent of the tread depth;
Quadra LTE and Grenadier LTE touring tires, both available in 14 whitewall, one blackwall and three raised-white-letter sizes. Both LTEs will carry 60,000-mile treadwear and 50-percent treaddepth manufacturer's warranties;
The Daytona Radial S/R and Road King Sport S/R lines featuring 50,000-mile treadwear and 50-percent tread depth manufacturer's replacement warranties. The two lines feature the company's ``dual concept'' tread design that offers consumers the option of either an open, slotted shoulder for a ``high-performance look'' or a closed-shoulder designed to minimize irregular wear, according to Mike Mileski, Dayton Tire's manager of product and marketing planning; and
The Trans Trac Radial AT light truck tire, which had its original 1994 debut postponed because of the United Rubber Workers union work stoppage. The Trans Trac will be available in five whitewall and four blackwall sizes and offers Dayton dealers a low-price point to attract customers, according to Mr. Mileski.
The Premium GT Touring and the Quadra and Grenadier LTE lines offer Dayton dealers a ``good-better-best'' selection of low-profile touring tires, explained Marketing Manager Kash Maki.
The GT Touring tires offer a ``top-of-the-line'' touring tire product in 65- and 70-series sizes, while the LTEs offer an economy alternative.
Positioned in between are the 70- and 75-series Daytona Touring Radial and Regency Touring Radial, Mr. Maki said.
Accenting this year's product offerings is a new warranty program that backs every passenger tire, except ``entry-level, economy tires,'' with at least 50-percent tread depth replacement coverage, Mr. Maki said.
``It really makes a statement about how confident we are about our high quality,'' he told the audience.
The Bridgestone/Firestone Inc. associate and private brand division also is developing a new directional, H-rated performance tire, Mr. Milesky said. The new tire will feature deep, water-displacing grooves that dealers will be able to sell as a low-cost alternative to V- and Z-rated manufacturer's brand tires, he added. That tire, along with a light truck touring tire, will be released in 1996, dealers were told.
Continuous, seven-day shifts and work rule changes at Dayton's Oklahoma City tire plant will allow it to boost production by about 14 percent this year to 10.2 million units, according to Tom Crofutt, vice president of manufac-turing and development. The company plans to raise production to 12.9 million units in 1997.
Dayton officials said the planned capacity expansion is a direct result of the changes the company instituted after URW members struck the company's only tire plant in July. The changes, which were instituted after replacement workers were hired near the end of August, have made the plant-and the company-more efficient and cost effective, according to Dayton Tire President John Lampe.
``The quality of our organization was well tested in '94, and, without a doubt, the quality of our organization came through,'' Mr. Lampe said.