Every kid's dream Unobtrusively displayed in Akron-based Goodyear's headquarters is a toy that no doubt will draw the dreaded ``I want one of those'' chorus from young Saturday morning TV cartoon/commercial watchers.
It's an Aquatred-equipped ``Power Trike'' by Radio Flyer Inc.-perfect for those rainy days when your kids are cooped up in the house and you want to say, ``Why don't you grab your trike and take a hike.''
The newest addition to famous little-red-wagon-maker Radio Flyer's toy stable, the trike is shod with tires styled to match Goodyear's Aquatred design. (Is the tire maker hoping to instill that subliminal message in a new generation of future tire buyers?)
Priced at $35, the Power Trike can be had at Toys R Us stores, and eventually from most department stores and individual retailers.
(Sorry, no details available yet on the Aqua-trike's UTQG rating.)
Remember that three-day lovefest/``homecoming'' Saturn Corp. threw last June outside its factory in Spring Hill, Tenn.? The festival, which got rained on pretty heavily, drew raves from Saturn owners and fans-and a lawsuit.
An Alabama couple has filed a federal lawsuit for a half-million bucks against General Motors Corp.-owned Saturn after a tent collapsed on them during a thunderstorm.
Kathy Lee Machen of Decatur alleges Saturn was negligent for allowing the tent to fall, and claims she has lost earning potential as a result of a fractured ankle. Several others were hospitalized after the storm.
Saturn paid medical bills and provided meals, rooms and clothes for families of the hospitalized, a company spokesman said. (What? No new cars?)
The guys have spoken.
Surprised by a Men's Journal Equipment Guide readers poll that revealed 86 percent of men surveyed would rather receive a new Land Rover ``Discovery'' sport/utility vehicle than a date with supermodel Cindy Crawford, promoters rescinded an invite to Ms. Crawford to appear at the first San Jose International Auto Show.
Instead, they arranged to display the popular British-made, four-wheel-drive sport/ute during the Jan. 4-8 show.
``We flat out screwed up,'' said an embarrassed Peter Ciccarelli of San Jose, Calif.-based Carter Waxman Public Relations, the show's publicity firm.
The first-of-its-kind show in the Silicon Valley featured 24 lines and more than 300 new models of cars, trucks, vans and sport/utility vehicles.
To further attract the public, show producer, Reed Exhibition Companies of Newton, Mass., scheduled appearances by TV's ``American Gladiators'' and, at Carter Waxman's urging, a promotional appearance by Ms. Crawford.
After learning of the poll, Mr. Ciccarelli said, ``The rubber hit the road, so to speak. To say we were a little surprised by the results is an understatement. But we'll give the public what it wants. The Land Rover is in; Cindy's out.''
Now, had they asked how many guys would like to pick up Cindy for a date in a Land Rover....
Cash on the barrelhead
A recent issue of the Missouri Tire Dealers & Retreaders Association's Treadsetter newsletter had us scratching our collective craniums.
Touting a ``membership drive,'' it had an offer few can refuse, or understand:
``...We will pay you $25 for any new members and we will pay you $25 for any new member you sign up. Plus, we have an incentive for the new member. Instead of the $130 mem-bership fee for the year, we are offer-ing the new member a special fee of $200 for the first year....''
Now there's a real bargain!