ST. LOUIS-Moog Automotive, a unit of Cooper Industries Inc., has reorganized its marketing department and promoted several individuals within it. Moog has consolidated under a single, central department the marketing activities of its Wagner Brake operations group, the Moog chassis and driveline group, and the Moog/Everco temperature control group.
The move is designed to increase efficiency and responsiveness to the customer, according to Ken Mullen, vice president of marketing. ``Our objectives were to combine our strengths, increase our awareness of customer needs and respond quicker and more effectively to the marketplace,'' he said.
The reorganization also recognizes that brake and chassis parts increasingly are being installed by the same person, Mr. Mullen said. ``Our consolidation should help us to be very, very sensitive to the installers' needs, not only in terms of quality parts, but signage, catalogs, training support and all of the associated materials-from one factory group.''
Promotions within the department included:
Bruce Maize, to director of marketing, chassis and driveline-was product manager for Moog driveline parts;
Don Casey, to product manager-chassis parts, responsible for chassis and coil spring product lines-was manager of marketing services for Moog Special Markets;
Steve Novak, to product manager-driveline parts, including those made under the Moog and Precision brand names-was product manager for power steering;
Roger Almstrom, to product manager-remanufactured parts, including CV driveshafts and rack and pinion-was sales manager for Carquest Chassis; and
``This consolidation offers tremendous advantages across the board,'' Mr. Maize said. ``It allows for a much more cohesive approach to the customer, which is a clear benefit to them and us in the long run.
``The focus on the remanufactured products in the reorganization is notable,'' he continued. ``We think it's a growing part of the market and acts differently (from) the new parts market....(W)e believe the establishment of its own product marketing section will help solidify and expand our market position.''