KNOXVILLE, Tenn.-What do you get when you take five guys with more than 90 years of tire business experience and stick them in a small Knoxville office? The answer is Dynatex Tire Resources Ltd.-a 6-month-old, private brand marketer of specialty tires with some lofty goals.
Formed June 20th, Dynatex intends to provide ``just-in-time'' delivery of its specialty and industrial tires to replacement tire distributors and original equipment manufacturers ``at a price where everybody can make money,'' according to President H. Eddie Bentley III.
The company, currently operating out of a single warehouse in Knoxville, is the creation of five former Dyneer Corp. employees who left that company shortly after it was purchased by Titan Wheel International Inc. in September 1993.
Mr. Bentley was chief financial officer and vice president of sales and marketing for Dyneer.
Serving as vice presidents at Dynatex are: Glenn McKay, Bob Giasson and Ashvin Yajnik. Jeff Vance, a former Dyneer customer service representative, has become manager of business logistics.
The interplay among those individuals is essential to the company's success, Mr. Bentley said.
``We can have a board meeting over the phone,'' he said with a chuckle, noting Dynatex can avoid the ``bureaucracy'' of larger companies. For instance, Dynatex can take a tire from its concept and design stages through testing in a couple of months, he added.
Through about seven manufacturers, the company is producing its Dynatex brand tires for outdoor, recreational, construction, agricultural, ground support and material handling equipment, industrial tires, off-the-road vehicles and large trucks and trailers.
The concept behind Dynatex, Mr. Bentley said, will be to provide customers with rapid delivery of products through four or five regional warehouses nationwide. The company currently is negotiating for that warehouse space.
Plans call for Dynatex to stock a total of about $3.5 million worth of inventory each month.
``In today's fast-paced markets, `just-in-time' delivery is a must,'' Mr. Bentley said. ``We believe our customers will experience real financial savings. For instance, we can provide the opportunity to outsource slow-moving inventory, thereby improving cash flow.''
Using existing delivery fleets, Dynatex is hoping to have its product to customers within 48 hours of receiving an order.
The company is projecting sales of $13 million through its first year. That would jump to about $30 million by the end of the second year, Mr. Bentley said.