AKRON-General Tire is inviting its dealers to participate in some ``war games'' this fall as part of an updated training program designed to arm dealers with sales strategies and product knowledge. The ``Power Selling 4 Profit, Ammunition for the Tire Wars'' one-day seminars are open to both General- and Continental-brand dealers and are a continuation of a seminar program held last spring.
Designed for new and veteran dealership salespeople and own-ers, the seminar schedule includes: ``basic training''-a review of tire nomenclature, tire sizing, air pressure etc.; ``weaponry''-an overview of new product lines; and ``war games''-in which teams work to answer a series of questions.
The seminar focuses on selling skills, phone skills, marketing and intense product instruction on both the General- and Conti-brand premium and high performance product lines through a combination of audio visuals, case studies, role-playing and written exercises.
``This is a very dramatic course, designed to arm our dealers with the sales strategies and product knowledge they need to succeed in their own markets,'' said Kevin Naumann, General's national manager, dealer development and sales training. ``The program has been devised with an interactive environment in mind to make learning more exciting and enjoyable.''
The ``Power Selling'' series drew about 350 people last spring, and class sizes at the seven locations this fall are averaging 25 dealers. Upcoming classes will be held in Charlotte, N.C., Nov. 15; Lexington, Ky., Nov. 17 and Monkton, Ontario, Nov. 22.