SAN JOSE, Calif.-Things have been ``crazy'' at the corporate headquarters of Competition Parts Warehouse, a company executive said, as the San Jose-based wholesaler/retailer finalizes the acquisition of its competitor, Tire Masters International Inc. (TMI). CPW, founded in 1971 as an auto parts distributor, has more than a half-million square feet of warehouse space in California and Arizona and operates 10 retail auto parts stores in the San Jose area.
Considered one of the largest full-line auto parts distributors in the western U.S., CPW has continued to grow due, in part, to a keen emphasis on customer service.
``Depending on the relative proximity of our facilities to our customers, we may deliver as often as hourly, or twice or four times a day in our major markets,'' said Ray Barney, CPW's executive vice president and COO. After 14 years in the tire industry with B.F. Goodrich and its successors, Mr. Barney left as West Coast area director in January 1992 to join CPW.
Although a BFGoodrich distributor for more than 15 years, the company said it recently ``has grown its tire business significantly.''
With the purchase of the equipment, inventory and assets of six TMI warehouses, CPW has taken over TMI's distribution of Nitto, Lee and Marshall tires, and also offers Michelin, BFGoodrich, Goodyear, Dunlop, Centennial and Cavalier lines, as well as Mickey Thompson specialty tires.
The firm also carries wheels, specialty parts from Bell Tech and Suspension Techniques, and an extensive array of auto parts.
In addition to Mr. Barney, the company's senior management comprises CPW's founder and majority stock holder, Art Soares, president and CEO, who began in the parts business by opening a performance speed shop; Liz Roberts, CFO; former TMI corporate officer Jim Gill, senior vice president; and Ken Johnston, vice president of parts development.
Part of CPW's philosophy is to be a ``one-stop shop'' for tire dealers and jobbers.
To manage the more than 150,000 SKUs in the firm's inventory, Mr. Soares said CPW must be a ``sophisticated, systems-oriented company'' committed to customer service.