It appears there's ``gold'' in burned out starters and alternators, judging from the efforts taken by the Robert Bosch Corp. to turn the units into like-new parts for the aftermarket. Company officials recently led trade press journalists on a tour of the firm's Lithia Springs, Ga., remanufacturing plant. There, thousands of units from across the U.S. are received, disassembled, rebuilt with new parts and repainted, then tested. A failure sends the unit back to the beginning to be torn down and rebuilt all over again.
Primary outlets for Bosch remanufactured products are warehouses, the import specialty market and retail auto parts, tire and service shops.
The company recently launched its Ultimate Protection Program-offering 24-hour roadside assistance if a Bosch remanufactured starter or alternator fails any time in two years from the date of purchase. A call to a toll-free number guarantees a jump start or tow to a repair facility.